Green Batching for Social Matching
What if you were able to prepare social media content ahead of time, reach a larger target audience, convert more clients, and do it all for free? We are here to give you the good news- it is possible! You can accomplish these social media goals for your business with what I call, 𝐆𝐫𝐞𝐞𝐧 𝐁𝐚𝐭𝐜𝐡𝐢𝐧𝐠 -otherwise known as batching evergreen content. 💚
“Batching” is a technique used by social media managers to prepare written content in advance. This is advantageous because it allows for a well planned social media feed. It also allows you to provide consistent content for your followers. “Evergreen Content represents content that will always be relevant to your target audience. Evergreen content is important because it can be re-shared and reposted for future use.
By batching content ahead of time, you can remove the stress of creating time-consuming posts every day. Creating evergreen content ensures that you always have timeless content available to your clients. We recommend utilizing both of these techniques to your marketing advantage.
Create a designated team social media page (e.g., private Facebook page) and share business-related content with your whole team. Then, encourage your team to share this content on their private social media accounts. By creating standard posts that your team can always share, you’ll be able to reach a much larger audience. Of course, it’s particularly beneficial to create shareable content for time-sensitive promotions and sales for your team as well. 😉
How do you think green batching would benefit your social media reach?