𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 4 Taking wise precautions for the wellbeing of your team...
Considerations For Reopening Your Aesthetics Practice– Part 4
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Month: April 2020 Articles
Considerations For Reopening Your Aesthetics Practice– Part 3
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 𝗧𝗵𝗿𝗲𝗲 “𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑛𝑜𝑡 𝑤𝑖𝑙𝑙𝑖𝑛𝑔 𝑡𝑜 𝑚𝑎𝑠𝑡𝑒𝑟 𝑛𝑒𝑤 𝑠𝑘𝑖𝑙𝑙𝑠, 𝑡ℎ𝑒𝑛...
Considerations For Reopening Your Aesthetics Practice– Part 2
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 𝗧𝘄𝗼 𝘚𝘰, 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘰𝘱𝘦𝘯 𝘺𝘰𝘶𝘳 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤𝘴...
Considerations For Reopening Your Aesthetics Practice– Part 1
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲--𝗣𝗮𝗿𝘁 𝗢𝗻𝗲 The day will soon arrive when you will be able to...
6 Laws of Success!
𝟲 𝗟𝗮𝘄𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 As an aesthetics business owner right now, you are no doubt...
Creating Client Convenience with Texts!
𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝐰𝐢𝐭𝐡 𝐓𝐞𝐱𝐭𝐬 I have never heard a client complain because scheduling their appointment,...
Tightening Up on Operations!
𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐢𝐧𝐠 𝐔𝐩 𝐨𝐧 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬! During #COVID, you have the perfect opportunity to revisit your business operations and...
Metrics Schmetrics! 🤨
𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐒𝐜𝐡𝐦𝐞𝐭𝐫𝐢𝐜𝐬.....🤨 We know that looking at your metrics on a consistent basis and understanding all your...
Revamped Marketing Post-Covid!
𝐑𝐞𝐯𝐚𝐦𝐩𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐬𝐭-𝐂𝐨𝐯𝐢𝐝! With the optimistic news regarding the "flattening of the curve", it's the perfect...
Since We Can’t Travel, Let’s Journey Map!
𝐒𝐢𝐧𝐜𝐞 𝐰𝐞 𝐜𝐚𝐧'𝐭 𝐭𝐫𝐚𝐯𝐞𝐥, 𝐥𝐞𝐭'𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩! Customer experience is one of the MOST CRUCIAL ways you can...
Are you Giving that Leadership Love?
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐆𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐋𝐨𝐯𝐞? 💙 We know you are highly concerned with your health, business,...
How to Mistake-Proof Your Virtual Consults in 8 Steps!
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐧𝐞𝐰 𝐭𝐨 𝐜𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐬 for your medical spa or plastic surgery business? Get your guide today on...
Actionable Marketing Ideas During Covid
You've heard a lot of business leaders, coaches, and mentors say "grow your social media account" during #COVID19. Are...
Growing Social Media During Covid
𝗛𝗼𝘄 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗦𝗽𝗮 𝗗𝘂𝗿𝗶𝗻𝗴 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 - 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸! There are 7.7 billion people in the world and 3.5...
Measuring Up! PART 3
𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐔𝐩! **𝐏𝐀𝐑𝐓 𝐓𝐇𝐑𝐄𝐄** This is the final post for our 3 part series on Performance Metrics and KPIs for...
Measuring Up! PART 2
𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗨𝗽! *𝗣𝗔𝗥𝗧 𝗧𝗪𝗢* Since we know how much you 𝘭𝘰𝘷𝘦𝘥 talking about Performance Metrics and KPIs yesterday, we...
Measuring Up! PART 1
𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐔𝐩! *𝐏𝐀𝐑𝐓 𝐎𝐍𝐄* Given #covid, you are finally afforded the time to work ON your business and not just IN it....
Considerations For Reopening Your Aesthetics Practice– Part 4
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 4 Taking wise precautions for the wellbeing of your team and clients is a responsibility we know that you do not take lightly. We desire to help make the reopening of your aesthetics business as seamless as...
Considerations For Reopening Your Aesthetics Practice– Part 3
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 𝗧𝗵𝗿𝗲𝗲 “𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑛𝑜𝑡 𝑤𝑖𝑙𝑙𝑖𝑛𝑔 𝑡𝑜 𝑚𝑎𝑠𝑡𝑒𝑟 𝑛𝑒𝑤 𝑠𝑘𝑖𝑙𝑙𝑠, 𝑡ℎ𝑒𝑛 𝑦𝑜𝑢 𝑤𝑖𝑙𝑙 𝑑𝑒𝑝𝑟𝑖𝑣𝑒 𝑦𝑜𝑢𝑟𝑠𝑒𝑙𝑓 𝑜𝑓 𝑡ℎ𝑒 𝑔𝑟𝑜𝑤𝑡ℎ 𝑦𝑜𝑢 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑠𝑢𝑐𝑐𝑒𝑒𝑑.” Mastering new skills can be difficult. However, you and your team have OVERCOME so much...
Considerations For Reopening Your Aesthetics Practice– Part 2
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀--𝗣𝗮𝗿𝘁 𝗧𝘄𝗼 𝘚𝘰, 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘱𝘳𝘦𝘱𝘢𝘳𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘰𝘱𝘦𝘯 𝘺𝘰𝘶𝘳 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. Are you feeling as excited about this as we are? We cannot wait for you to be reunited with your colleagues, clients, and team! You have done an...
Considerations For Reopening Your Aesthetics Practice– Part 1
𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝗥𝗲𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲--𝗣𝗮𝗿𝘁 𝗢𝗻𝗲 The day will soon arrive when you will be able to reopen your aesthetics practice. With all of the excitement about resuming normal business operations, we are certain that you have many questions about...
6 Laws of Success!
𝟲 𝗟𝗮𝘄𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 As an aesthetics business owner right now, you are no doubt experiencing the effects of #COVID. We understand the challenges you are facing. But, we believe you can get through this difficult time and rise to new heights...
Creating Client Convenience with Texts!
𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝐰𝐢𝐭𝐡 𝐓𝐞𝐱𝐭𝐬 I have never heard a client complain because scheduling their appointment, receiving a reminder, or finding answers to their questions was “too easy.” 😉 Last week we discussed Client Journey Mapping and the value it brings to...
Tightening Up on Operations!
𝐓𝐢𝐠𝐡𝐭𝐞𝐧𝐢𝐧𝐠 𝐔𝐩 𝐨𝐧 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬! During #COVID, you have the perfect opportunity to revisit your business operations and optimize prior to re-opening. The key to streamlining operations is to implement simple processes that your team can easily repeat! Operation manuals...
Metrics Schmetrics! 🤨
𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐒𝐜𝐡𝐦𝐞𝐭𝐫𝐢𝐜𝐬.....🤨 We know that looking at your metrics on a consistent basis and understanding all your KPI's may not be the highlight of your week. But, once you realize that by reviewing your monthly reports you can find hidden profit points, growth...
Revamped Marketing Post-Covid!
𝐑𝐞𝐯𝐚𝐦𝐩𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐬𝐭-𝐂𝐨𝐯𝐢𝐝! With the optimistic news regarding the "flattening of the curve", it's the perfect opportunity to take a fresh look at your marketing strategy and revise your marketing plan post-COVID. First, let’s start by defining these two terms:...
Since We Can’t Travel, Let’s Journey Map!
𝐒𝐢𝐧𝐜𝐞 𝐰𝐞 𝐜𝐚𝐧'𝐭 𝐭𝐫𝐚𝐯𝐞𝐥, 𝐥𝐞𝐭'𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩! Customer experience is one of the MOST CRUCIAL ways you can differentiate your aesthetic business from your competitors. When was the last time you evaluated your client experience strategy? Have you ever done any...
Are you Giving that Leadership Love?
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐆𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐋𝐨𝐯𝐞? 💙 We know you are highly concerned with your health, business, home-schooling, finances, sanity.....right now-- as you should be! This is a gentle reminder to reach out to the ones that make your business possible--YOUR...
How to Mistake-Proof Your Virtual Consults in 8 Steps!
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐧𝐞𝐰 𝐭𝐨 𝐜𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐬 for your medical spa or plastic surgery business? Get your guide today on "𝐇𝐨𝐰 𝐭𝐨 𝐌𝐢𝐬𝐭𝐚𝐤𝐞-𝐏𝐫𝐨𝐨𝐟 𝐘𝐨𝐮𝐫 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐬 𝐈𝐧 𝟖 𝐒𝐭𝐞𝐩𝐬!"Pivoting aesthetic consultations for your Plastic Surgery services from in-office to virtual...
Actionable Marketing Ideas During Covid
You've heard a lot of business leaders, coaches, and mentors say "grow your social media account" during #COVID19. Are you in need of actionable marketing ideas? Today, we will be sharing a few industry-specific ways that you can use to boost your social media...
Growing Social Media During Covid
𝗛𝗼𝘄 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗦𝗽𝗮 𝗗𝘂𝗿𝗶𝗻𝗴 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 - 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸! There are 7.7 billion people in the world and 3.5 billion of them are using social media.* While the doors to your aesthetic practice may be temporarily closed, using your quarantine to develop an...
Measuring Up! PART 3
𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐔𝐩! **𝐏𝐀𝐑𝐓 𝐓𝐇𝐑𝐄𝐄** This is the final post for our 3 part series on Performance Metrics and KPIs for aesthetic businesses. The information that has been shared over the last few days is meant to encourage you to find the right measures for your business to...
Measuring Up! PART 2
𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗨𝗽! *𝗣𝗔𝗥𝗧 𝗧𝗪𝗢* Since we know how much you 𝘭𝘰𝘷𝘦𝘥 talking about Performance Metrics and KPIs yesterday, we will share a couple more today that relate to Expenses & Marketing. 🤩 Let’s start by discussing the dreaded metric- your 𝗘𝘅𝗽𝗲𝗻𝘀𝗲𝘀. When it comes to...
Measuring Up! PART 1
𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐔𝐩! *𝐏𝐀𝐑𝐓 𝐎𝐍𝐄* Given #covid, you are finally afforded the time to work ON your business and not just IN it. So, let's discuss your favorite topic 😉... Performance Metrics! Today we are starting a 3-part series on the Top Performance Metrics and KPIs vital to...