I am continually astonished by the casual approach that I see aesthetic business owners make towards their business...
The Proof Is In The Data
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Month: June 2020 Articles
Building A Culture Of Equity
As the Leader/ Owner of your aesthetic practice, you have the responsibility to create a culture of equality in your...
We QUADRUPLED The Revenue Of This Aesthetic Practice!
𝙊𝙣𝙘𝙚 𝙪𝙥𝙤𝙣 𝙖 𝙩𝙞𝙢𝙚, 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙞𝙣𝙩𝙤 𝙖 𝙨𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙢𝙚𝙙𝙞𝙘𝙖𝙡 𝙨𝙥𝙖... The owners hired me to help them increase the...
When Leaders Stop Learning…
Take a good hard look at yourself. Are you the leader that you want to be? It’s important to take an introspective...
Standard Operating Procedures
I read a quote the other day that really got my wheels turning. "96% of problems in business are systems-driven, and...
With Disruption, Comes Change
There have been many disruptions and changes to comforts of “normal” in the last couple of months. You’ve had to...
Virtual Consults Are Booming!
This is amazing news for every aesthetic business owner, and I am so happy that I get to share it with you. (If you...
First Impressions Matter
When your clients walk through your doors, it should feel like they have arrived at a destination. Your business can...
Pause. Inhale. Exhale.
Am I the only one who has to mentally coach themselves through the workday? PLEASE tell me I'm not. Throughout my...
Eblasts Are So 2010
Every time I hear the term “eblast," I cringe inside. It implies the approach of bombarding your subscribers with...
Get Your Team Connected!
We are rounding up fun ways to support your team and help them connect during COVID. Now, more than ever, your team...
Beauty Practices of An Aesthetic Business Consultant
You know all of those memes that have been really popular lately?......The ones that poke fun at how all of us are...
Why You Shouldn’t Be Offering Your Clients Discounts!
Offering discounts on your services as a way to spike lagging sales may be an enticing marketing tactic right now, and...
The Proof Is In The Data
I am continually astonished by the casual approach that I see aesthetic business owners make towards their business reviews. It seems to be a common thought that clients are going to “feel how they feel” when it comes to their business, and there is nothing they can...
Building A Culture Of Equity
As the Leader/ Owner of your aesthetic practice, you have the responsibility to create a culture of equality in your practice. This responsibility is both an honorable and delicate task. It’s easy to offend others by something said or done, even when your...
We QUADRUPLED The Revenue Of This Aesthetic Practice!
𝙊𝙣𝙘𝙚 𝙪𝙥𝙤𝙣 𝙖 𝙩𝙞𝙢𝙚, 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙞𝙣𝙩𝙤 𝙖 𝙨𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙢𝙚𝙙𝙞𝙘𝙖𝙡 𝙨𝙥𝙖... The owners hired me to help them increase the profitability of their practice. It ended up being a successful turnaround project as the high-potential was always there... We just needed to uncover it,...
When Leaders Stop Learning…
Take a good hard look at yourself. Are you the leader that you want to be? It’s important to take an introspective review of your leadership and discover what may be standing between you and your goals. While it can be humbling and hard to honestly evaluate...
Standard Operating Procedures
I read a quote the other day that really got my wheels turning. "96% of problems in business are systems-driven, and only 6% are people driven."-W. Edwards Deming If you’re like me, 2020 has brought a lot of new changes to your business. Since pivoting my business...
With Disruption, Comes Change
There have been many disruptions and changes to comforts of “normal” in the last couple of months. You’ve had to overcome and work through challenges and fears that you hadn’t yet experienced as an aesthetic business owner. You’ve had to pivot your services, adapt...
Virtual Consults Are Booming!
This is amazing news for every aesthetic business owner, and I am so happy that I get to share it with you. (If you are still having issues with your virtual consultations- get my FREE guide "Mistake Proof Your Virtual Consults!") My clients are experiencing record...
First Impressions Matter
When your clients walk through your doors, it should feel like they have arrived at a destination. Your business can create emotional associations in customers’ minds when you appeal to their senses, influencing their purchasing behavior. Appealing to your client’s...
Pause. Inhale. Exhale.
Am I the only one who has to mentally coach themselves through the workday? PLEASE tell me I'm not. Throughout my career, I’ve learned that some days are just better than others. Nevertheless, I still get frustrated whenever I do have a bad day. “You made a mistake...
Eblasts Are So 2010
Every time I hear the term “eblast," I cringe inside. It implies the approach of bombarding your subscribers with copious amounts of spammy emails, they don’t even want to receive in the first place. Not very many people send eblasts anymore as its been replaced by...
Get Your Team Connected!
We are rounding up fun ways to support your team and help them connect during COVID. Now, more than ever, your team needs to feel connected, and the experiences they share will help them through the day. Not to mention, businesses with engaged employees see a 22%...
Beauty Practices of An Aesthetic Business Consultant
You know all of those memes that have been really popular lately?......The ones that poke fun at how all of us are going to turn into the not-really-ombre hair root troll, with over-grown cuticles, and (not-so-sweet) cherub looking rolls? 🤨 Well, let’s just say...
Why You Shouldn’t Be Offering Your Clients Discounts!
Offering discounts on your services as a way to spike lagging sales may be an enticing marketing tactic right now, and understandably so. With Coronavirus affecting business operations and client spending habits, you may believe that offering discounts will encourage...