Month: July 2020 Articles

Have You Considered Hiring An Aesthetic Intern?

Have You Considered Hiring An Aesthetic Intern?

Could you use help in managing your day-to-day business tasks?⁠ ⁠ Summer can be a busy time for any aesthetic business, and I know your answer to that question is most certainly "yes." However, hiring help may seem like an infeasible luxury right now. With so many...

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Stop Selling Products To Your Clients

Stop Selling Products To Your Clients

I’m going to let you in on a little marketing secret. This secret has the potential to grow your sales exponentially. ⁠ ⁠  ⁠ Stop selling products to your customers. Wait, wait, before you stop reading, hear me out. ⁠ ⁠ When your client comes in for a treatment, they...

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Should You Add E-Commerce?

Should You Add E-Commerce?

In this new era of COVID, you may be wondering if you should add an online shop to your website for retail products. Today, let's walk through some basic considerations. ⁠   ⁠Pros:   Makes it ultra convenient for clients to order from you -- Who doesn’t love...

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Advocating For Mental Health As A Business Leader

Advocating For Mental Health As A Business Leader

Advocating for mental health is no longer optional for today’s business leaders.⁠ ⁠ The mental health of employees is not a new concern for aesthetic business leaders, but it is a mounting one. With the rise of coronavirus, your team member’s feelings of anxiety,...

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HIPAA Compliancy On Instagram

HIPAA Compliancy On Instagram

Do you know that Instagram is not HIPAA compliant? Instagram has repeatedly declined any offers of signing a business associate agreement (BBA) with covered entities. As a reminder the term "covered entities" encompasses Health Plans, Healthcare Clearinghouses, and...

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Superior Client Experiences Through Customization

Superior Client Experiences Through Customization

World technology leader, Apple, understands the value of customization. Just this year they announced their plan to focus more on crowdsourcing. Apple users will soon have the capability to design their user interfaces. And if that isn’t exciting enough, users will be...

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