The expectations that your clients have for visiting your aesthetic practice are vastly different from what they...
Patient Vs. Client Mentality
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Month: August 2020 Articles
The Biggest Retailing Mistake
Do you want to know one of the biggest mistakes I see estheticians make when retailing products?..... I watch in...
Instagram Shopping For Aesthetic Businesses
A while back, I shared a post discussing eCommerce for aesthetic practices. If you’d like to review a few pros and...
Why You Need A Team Motto
Are you looking for fun ways to build team culture inside your practice? My favorite suggestion = team mottos. ...
Follow The Journey- Love Dermatology Update #1
During our first meeting, Dr. Breedlove and I discussed her progress inside my new Advanced Acceleration Program...
Subscribing To An Abundance Mentality
"Genevieve, why don't you talk more about competitors?" I get asked this question a lot. The truth is, I subscribe...
Do You Play The Lotto?
Apparently, it is Throwback Tuesday because I am sitting here reminiscing about something that happened a couple of...
Progress Kills Perfection
Perfection Kills Progress. That is my new business mantra. When I am focusing on perfection, I am much...
When Should You Lease A Bigger Space?
It’s an exciting moment when you realize your business is ready to grow into a bigger space! Maybe, you’ve been...
Let’s Talk About Sales Funnels!
“Sales Funnels” can be an ambiguous term for business owners. It’s tossed around frequently by people who don’t...
Dermal Filler Purchase Groups
I’ve seen a lot of information circulating in the social world discussing Dermal Filler Purchase Groups. You may be...
Patient Vs. Client Mentality
The expectations that your clients have for visiting your aesthetic practice are vastly different from what they expect as a patient in your medical practice. You cannot treat these two populations the same or your aesthetic side will suffer. Let's look at some of the...
The Biggest Retailing Mistake
Do you want to know one of the biggest mistakes I see estheticians make when retailing products?..... I watch in disappointment as an esthetician spends 5 minutes detailing every single aspect of 1 particular skincare product until their client’s eyes glaze over... ...
Instagram Shopping For Aesthetic Businesses
A while back, I shared a post discussing eCommerce for aesthetic practices. If you’d like to review a few pros and cons of online shopping, go revisit that post! Today, I am sharing information about Instagram Shopping, that way you can take advantage of this amazing...
Why You Need A Team Motto
Are you looking for fun ways to build team culture inside your practice? My favorite suggestion = team mottos. Creating a team motto will help team members remember their mission while bolstering team spirits! Team mottos are not meant to be client-facing but...
Follow The Journey- Love Dermatology Update #1
During our first meeting, Dr. Breedlove and I discussed her progress inside my new Advanced Acceleration Program featuring The Resiliency Factor Course! For those of you who are unaware, Dr. Breedlove is working through my new program designed to help aesthetic...
Subscribing To An Abundance Mentality
"Genevieve, why don't you talk more about competitors?" I get asked this question a lot. The truth is, I subscribe to an abundance mentality. There are more than enough clients to go around for every aesthetic business. When you get caught up in your...
Do You Play The Lotto?
Apparently, it is Throwback Tuesday because I am sitting here reminiscing about something that happened a couple of years ago. The MegaMillions hit $1.5 Billion, and I decided to buy a ticket. This is NOT a normal act for me as I prefer playing poker to playing...
Progress Kills Perfection
Perfection Kills Progress. That is my new business mantra. When I am focusing on perfection, I am much less likely to obtain my goals. It is better to get started and revise along the way; than to never begin because you still have not reached a certain...
When Should You Lease A Bigger Space?
It’s an exciting moment when you realize your business is ready to grow into a bigger space! Maybe, you’ve been wondering how to know when it’s time for your aesthetic business to expand. Today, I am sharing a few ways that you can make the best financial...
Let’s Talk About Sales Funnels!
“Sales Funnels” can be an ambiguous term for business owners. It’s tossed around frequently by people who don’t understand what it is or it’s purpose. Today, I’m going to explain sales funnels for you, so that you can implement an effective marketing strategy for...
Dermal Filler Purchase Groups
I’ve seen a lot of information circulating in the social world discussing Dermal Filler Purchase Groups. You may be wondering what is... A Dermal Filler Purchase group refers to a group of several providers who order on the same account together to take advantage...