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Month: September 2020 Articles

So, you want to be an Injector?

So, you want to be an Injector?

𝑺𝒐 𝒀𝒐𝒖 𝑾𝒂𝒏𝒕 𝑻𝒐 𝑩𝒆 𝑨𝒏 𝑰𝒏𝒋𝒆𝒄𝒕𝒐𝒓?⁠ ⁠ I have interviewed countless nurses who want to make the switch into aesthetics, but...

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Creating 20/20 Vision For Your Business

Creating 20/20 Vision For Your Business

While our mouths have to be covered in 2020, that doesn’t mean that our eyes should be.⁠ ⁠ I propose that we start focusing on our 20/20 vision! Let’s make this the year that we observe more than we speak and grow more than we ever have before.⁠ ⁠ As an aesthetic...

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Measuring Team KPIs

Measuring Team KPIs

Today, we are talking about Team KPIs 📈⁠ We’ve discussed performance metrics frequently, but we haven’t ever discussed key performance indicators that relate directly to your team. Measuring team-specific KPIs establishes accountability and allows you to measure...

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To Tip Or Not To Tip?

To Tip Or Not To Tip?

The aesthetic industry has been witness to accelerated growth as noninvasive treatments increase in popularity. With accelerated growth comes frequent questions, and your clients (perhaps even you) may be confused about tipping etiquette in the medspa environment. ⁠ ⁠...

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Elevate Yourself For Success

Elevate Yourself For Success

Elevate el/e/vate (Verb)   1. To lift up or make higher⁠ 2. To raise in rank or status⁠ 3. To improve morally, intellectually, or culturally⁠ 4. To raise the spirits of⁠ ⁠   Today, I want to talk about elevating yourself for growth. And by growth, I mean...

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So, you want to be an Injector?

So, you want to be an Injector?

𝑺𝒐 𝒀𝒐𝒖 𝑾𝒂𝒏𝒕 𝑻𝒐 𝑩𝒆 𝑨𝒏 𝑰𝒏𝒋𝒆𝒄𝒕𝒐𝒓?⁠ ⁠ I have interviewed countless nurses who want to make the switch into aesthetics, but have no idea where to start. If you’ve been considering a career as an injector, or if you routinely interview novice injectors, this post is for...

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Instagram Stories vs. Instagram Reels

Instagram Stories vs. Instagram Reels

When it comes to Instagram Reels vs. Instagram Stories, it really isn’t an either/ or choice. You should be incorporating both of them into your social media strategy. We know how similar they may seem to you, but don’t worry. Today, we are going to break down when...

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Increasing Employee Retention

Increasing Employee Retention

As a leader, you should always engage your employees-listen and act on their ideas and issues.* I find that these wise words by Bill Rider radiate truth.⁠ ⁠ When employees choose to leave, it usually is NOT about money. Often, it is because they feel they are stuck at...

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Should You Buy Online Reviews?

Should You Buy Online Reviews?

I wish this wasn’t even a question that I get asked, but it is. ⁠ ⁠ My short answer: No!⁠ ⁠ My long answer: The Federal Trade Commission (FTC) regulates that anyone receiving a gift or incentive in exchange for a review MUST disclose it. This law doesn’t differentiate...

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Leadership Lessons From Apple CEO

Leadership Lessons From Apple CEO

Tim Cook, Apple CEO, sent an email to top-ranking leadership after the company received a complaint from an outside developer regarding Apple’s policies. Do you know what that one-word email said?⁠ ⁠ "Thoughts?" From one leader to another, I think that says a lot....

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