If you are not digital in 2021, you will be left behind. For the last several years, there has been a gradual ramp-up...
Month: January 2021 Articles
How To Have Successful Virtual Events
As aesthetic businesses resolved to pivot and adapt due to the circumstances of this past year, many of my clients...
Vanity Metrics Are Not Enough- Tracking Where It Counts
Let’s chat about vanity... vanity metrics, that is 😏.... As you well know, the aesthetic industry is very...
Have You Heard? Thoughts On The HydraFacial – Vesper Merger
HydraFacial recently announced their agreement to merge with Vesper Healthcare Acquisition Corp. The deal is expected...
Every Biz Is A Digital Biz Now
If you are not digital in 2021, you will be left behind. For the last several years, there has been a gradual ramp-up of businesses moving all their products and services online. The pandemic has only served to amplify this movement. Now with consumers accustomed to...
How To Have Successful Virtual Events
As aesthetic businesses resolved to pivot and adapt due to the circumstances of this past year, many of my clients became very adept at all types of virtual events! This year they learned how to conduct open houses, consultations, telemedicine appointments, meetings,...
Vanity Metrics Are Not Enough- Tracking Where It Counts
Let’s chat about vanity... vanity metrics, that is 😏.... As you well know, the aesthetic industry is very appearance-oriented. It’s easy to get wrapped up in a checklist of vanity metrics. Beautiful interior design✔️ A large social following✔️ More services...
Have You Heard? Thoughts On The HydraFacial – Vesper Merger
HydraFacial recently announced their agreement to merge with Vesper Healthcare Acquisition Corp. The deal is expected to close in mid-2021. As part of the agreement, the company will be publicly listed on the NASDAQ, with an enterprise value of $1.1 Billion!* What...