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Month: February 2021 Articles

Serving As A Leader

Serving As A Leader

Are you a leader who serves your team members, or do your team members serve you? “Servant-Leadership” is a timeless concept. Throughout history, we read of great leaders and their accomplishments. We see the sacrifice, dedication, and drive that they exhibited and...

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Excuses Derailing Your Client Experience

Excuses Derailing Your Client Experience

Like every other business owner across the world, I am sure you have been struggling with handling COVID-related team member excuses.⁠ ⁠ There is no denying that COVID has been difficult for everyone. However, that does not mean that it can become a crutch for your...

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De-Mystifying The “Funnel”

De-Mystifying The “Funnel”

“Sales Funnels” can be an ambiguous term for business owners. It’s tossed around frequently with knowing nods, but do you actually know the ins & outs of funnels and the various types? I want you to visualize a real-life funnel for a moment. Imagine that it is cut...

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Are You Paying Too Much For Ad Spend?

Are You Paying Too Much For Ad Spend?

Paying To Much For Ad Spend? Unfortunately, this is a pretty prevalent practice within the aesthetic industry.⁠⁠It is easy to get wrapped up in marketing ads (Facebook, Instagram, Google, etc.) and believe you have to be running them. After leaping in and trying to...

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Performance Metrics 101 For Aesthetic Businesses

Performance Metrics 101 For Aesthetic Businesses

Like many aesthetic business leaders, looking at your metrics consistently and understanding all of your KPIs may not be the highlight of your week. By reviewing your monthly reports, you can find hidden profit points, growth opportunities, and higher ROIs. Once you...

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Helping Team Members Manage Mental Stress

Helping Team Members Manage Mental Stress

In the wake of the past year, millions of individuals globally are battling increased depression, anxiety, PTSD, and trauma. Most likely, members of your very own team are struggling with these same stressors.   The Harvard Business Review (HBR) published an article...

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All Things Instagram For Aesthetic Businesses

All Things Instagram For Aesthetic Businesses

It’s estimated that the Instagram platform will reach 117.2 Million users in the US alone in 2021. This staggering statistic means that your impact to reach potential clients is unlimited. Understanding how to effectively utilize Instagram for your aesthetic business...

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