4 Valuable Ways to Stay Focused on your Business….
𝟒 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐯𝐞𝐧 𝐖𝐡𝐞𝐧 𝐢𝐭’𝐬 𝐂𝐥𝐨𝐬𝐞𝐝……𝐚𝐧𝐝 𝐭𝐡𝐞 𝐝𝐨𝐠 𝐢𝐬 𝐛𝐨𝐫𝐞𝐝 𝐨𝐟 𝐲𝐨𝐮.😉
𝟏. 𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 & 𝐅𝐚𝐦𝐢𝐥𝐲
Of course you need to take a moment and catch your breath as you have been juggling many hats amid this crisis. Make sure your own health and family are taken care of foremost!
𝟐. 𝐒𝐭𝐚𝐲 𝐈𝐧 𝐓𝐨𝐮𝐜𝐡 𝐰𝐢𝐭𝐡 𝐓𝐞𝐚𝐦
As I mentioned in my last post, you must continue to be there for your team during this crucial time. Communicate at regular intervals and check on them individually. They need to feel your compassion and know that they are not “out of sight- out of mind.”
𝟑. 𝐑𝐞𝐯𝐚𝐦𝐩 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢a
Schedule a conference call to revamp your social media plan for the coming weeks. Do not send “tone-deaf” messages promoting your products and services. Instead, send helpful content for your clients given the present state of the world. Maybe send helpful tips about home-care skincare routines. Maybe inject some humor…like the post I saw today on Instagram that joked, “Soon, we will know what EVERYONE’S true hair color is!” 😳
DO stay engaged with your clients over social media. Do not take a hiatus as your clients want to hear from you! You will then be top of mind when business resumes.
𝟒. 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬
You finally have something you have always longed for… Time! Take advantage by spending some overdue attention on your performance metrics. Hopefully, your accountant has completed your business taxes. That is a good place to start. But, you also want to dive into additional metrics to gain clarity on business trends, client volumes, and team member performance.
Do you know what metrics you should be reviewing on a regular basis for your aesthetic business?