The pandemic has certainly changed how we all have to conduct our businesses, but there seem to be 3 pandemic trends that are HERE TO STAY. Consider the steps you can take in your aesthetic business to embrace these lasting industry shifts or you might just be left in the 2020 dust….⁠

 ⁠Working from home

While working virtually only seems feasible for service-based businesses, don’t reject the idea to incorporate more remote work for your biz as well. (I have actually done this successfully with team members.) Consider activities that team members could do from home, such as marketing efforts, client follow-up, writing out business protocols, or updating manuals. ⁠ ⁠ Remote work will become a larger part of the professional landscape, even for aesthetic businesses. Check out the article: “One Easy Way to Boost Your Team’s Spirit- even while working remotely!”

Hosting virtual events

In-person events have moved to the virtual world, and you must develop a strategy for hosting EXCEPTIONAL virtual events. The money you save on catering, décor, and print materials can instead be repurposed for website updates and marketing that will boost the profitability and efficiency of your virtual event! ⁠ ⁠

For more information on hosting successful virtual events, check out this three-part series: “How To Have Successful Virtual Open Houses.”

E-commerce

It’s time that you move your website to an e-commerce platform, where both products AND services are available for purchase online. Your clients are already very comfortable buying online… YOU just need to get comfortable selling online.⁠ ⁠ Are you wondering what the pros and cons of adding e-commerce to your practice are? Check out this blog post: “Should You Add E-Commerce?” You can also learn about Instagram shopping for your business here: “Instagram Shopping For Aesthetic Businesses.”

2020 has been a year of pivoting and adapting. Take the lessons you’ve learned during this last year and use them to grow and strengthen your business during the post-covid era!