As a physician who owns an aesthetic practice, you understand the importance of delivering high-quality treatments to...
Beyond Aesthetics: The Role of Branding
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Marketing Articles
3 Ways To Be Relatable For Your Team
Your team will have a hard time relating to you if they never get to know you on a personal level.A large gap...
Promo Ideas For Mother’s/ Father’s Day!
Need a little last-minute help for Mother’s Day & Father’s Day promos???It’s such an honor to help your clients...
De-Mystifying The “Funnel”
“Sales Funnels” can be an ambiguous term for business owners. It’s tossed around frequently with knowing nods, but do...
Are You Paying Too Much For Ad Spend?
Paying To Much For Ad Spend? Unfortunately, this is a pretty prevalent practice within the aesthetic industry.It is...
All Things Instagram For Aesthetic Businesses
It’s estimated that the Instagram platform will reach 117.2 Million users in the US alone in 2021. This staggering...
Every Biz Is A Digital Biz Now
If you are not digital in 2021, you will be left behind. For the last several years, there has been a gradual ramp-up...
How To Have Successful Virtual Open Houses- Part Three
PART THREE - Execution Phase I’m so excited for you and your business as you prepare to host your event. My clients...
How To Have Successful Virtual Open Houses- Part Two
PART TWO - Marketing Marketing is one of the most critical aspects of planning your virtual event, so let's dive...
How To Have Successful Virtual Open Houses- Part One
This year you may not be able to host your open house as you have before, but that does not mean your business has to...
Instagram Stories vs. Instagram Reels
When it comes to Instagram Reels vs. Instagram Stories, it really isn’t an either/ or choice. You should be...
Should You Buy Online Reviews?
I wish this wasn’t even a question that I get asked, but it is. My short answer: No! My long answer: The...
When Was The Last Time You Conducted A Client Survey?
Right now, perhaps more than ever, it is essential to dial in on what your clients want. What services do your clients...
The Biggest Retailing Mistake
Do you want to know one of the biggest mistakes I see estheticians make when retailing products?..... I watch in...
Instagram Shopping For Aesthetic Businesses
A while back, I shared a post discussing eCommerce for aesthetic practices. If you’d like to review a few pros and...
Let’s Talk About Sales Funnels!
“Sales Funnels” can be an ambiguous term for business owners. It’s tossed around frequently by people who don’t...
Stop Selling Products To Your Clients
I’m going to let you in on a little marketing secret. This secret has the potential to grow your sales exponentially....
Should You Add E-Commerce?
In this new era of COVID, you may be wondering if you should add an online shop to your website for retail products....
Have You Considered A Private Label Skincare Line?
Have You Considered A Private Label Skincare Line? Many aesthetic businesses opt to work with private labeling...
HIPAA Compliancy On Instagram
Do you know that Instagram is not HIPAA compliant? Instagram has repeatedly declined any offers of signing a business...
The Proof Is In The Data
I am continually astonished by the casual approach that I see aesthetic business owners make towards their business...