Should you should hire a new team member before or after you have enough business to support them?⁠ ⁠

Imagine you are sitting in your office reading amazing reviews about YOUR aesthetic business, looking at a booked-out calendar, and sipping hot coffee. Yes, HOT coffee, because you have an efficient & incredible team and can take a quiet moment out of your busy day!⁠ ⁠

You may not know it yet, but there is a delighted smile on your face. Why? Because you have created a replicable training program and will forevermore be able to train new hires with ease. You will be able to instruct them beyond normal service protocols and product knowledge.⁠ ⁠

As an aesthetic business owner, I know how easy it is to procrastinate on decisions regarding team growth while keeping operational costs low. However, as I’m sure you know, adding a new team member in the middle of overbooked chaos isn’t fun for anyone involved.⁠ ⁠

Here is why hiring before you are at full capacity can be effective:⁠ ⁠

It allows you to create and properly execute a training plan for the new hire. You can strategically teach them how to successfully consult a client and put them on an aesthetic plan. You have time to ensure they know how to provide exceptional client service. Once your new team member is fully trained and aware of your standards, it’s just a matter of marketing! ⁠ ⁠

By putting in the work up front to establish a systematic & holistic training program, you can lay a strong foundation for your team and your business. Your clients will always notice when a team member has been well trained, and trust me, they like coming back when they feel they are in good hands. A well-trained team means re-bookings, positive referrals, and rave reviews!!!

Often we wait until we are completely swamped with demand to hire someone and then throw them into seeing clients…sound familiar? While you may get your demand met in the short term, this is not a great experience for the new employees or clients. ⁠ ⁠

Hire before a new team member is needed to anticipate demand and mold them into the best fit for your practice. ⁠