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Creating Client Convenience with Texts!

by | Apr 18, 2020 | Experience, Team | 0 comments

๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ป๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐ฐ๐ข๐ญ๐ก ๐“๐ž๐ฑ๐ญ๐ฌ

I have never heard a client complain because scheduling their appointment, receiving a reminder, or finding answers to their questions was โ€œtoo easy.โ€ ๐Ÿ˜‰

Last week we discussed Client Journey Mapping and the value it brings to your practice. Itโ€™s important to keep convenience in mind when evaluating your client journey.

Across ๐™–๐™ก๐™ก generations, a majority of 76% of patients believe that texting is the most convenient form of communication with practices!*

๐—ง๐—ฒ๐˜…๐˜๐—ถ๐—ป๐—ด is one way to help build your practice and provide a more convenient experience for clients. Itโ€™s a good way to ensure client interactions with your practice are seamless and effortless. You can send a text to alert clients of last-minute openings, specials, pre-appointment instructions, appointment reminders, etc.

97% ๐‘œ๐‘“ ๐‘๐‘™๐‘–๐‘’๐‘›๐‘ก๐‘  ๐‘ข๐‘ ๐‘’ ๐‘ก๐‘’๐‘ฅ๐‘ก๐‘–๐‘›๐‘”, ๐‘คโ„Ž๐‘–๐‘โ„Ž ๐‘š๐‘Ž๐‘˜๐‘’๐‘  ๐‘กโ„Ž๐‘–๐‘  ๐‘Ž ๐‘ค๐‘œ๐‘›๐‘‘๐‘’๐‘Ÿ๐‘“๐‘ข๐‘™ ๐‘ก๐‘œ๐‘œ๐‘™ ๐‘ก๐‘œ ๐‘ ๐‘ก๐‘Ž๐‘Ÿ๐‘ก ๐‘ข๐‘ก๐‘–๐‘™๐‘–๐‘ง๐‘–๐‘›๐‘” ๐‘“๐‘œ๐‘Ÿ ๐‘ฆ๐‘œ๐‘ข๐‘Ÿ ๐‘Ž๐‘’๐‘ ๐‘กโ„Ž๐‘’๐‘ก๐‘–๐‘ ๐‘๐‘ข๐‘ ๐‘–๐‘›๐‘’๐‘ ๐‘ !*

Messaging with clients needs to be a two-way conversation. You must respond ASAP to your client messages. Make sure that you always obtain permission from your clients before texting them, allowing them to opt-in or opt-out at any time.

Be concise with the information that you include in a message, and ๐‘Ž๐‘™๐‘ค๐‘Ž๐‘ฆ๐‘  ๐‘๐‘Ÿ๐‘œ๐‘“๐‘’๐‘ ๐‘ ๐‘–๐‘œ๐‘›๐‘Ž๐‘™. The tone of a message can be easily lost or misinterpreted, so use the same tone of voice that you would face-to-face with a client or in an email.

Due to pent-up demand, you will have SO much client communication after #covid19, it will be important to have your systems in place. Start deciding now how to effectively and conveniently communicate with your clients via text platforms!

*SolutionsReach patient population studies 2020

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