Creating Client Convenience with Texts!
𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝐰𝐢𝐭𝐡 𝐓𝐞𝐱𝐭𝐬
I have never heard a client complain because scheduling their appointment, receiving a reminder, or finding answers to their questions was “too easy.” 😉
Last week we discussed Client Journey Mapping and the value it brings to your practice. It’s important to keep convenience in mind when evaluating your client journey.
Across 𝙖𝙡𝙡 generations, a majority of 76% of patients believe that texting is the most convenient form of communication with practices!*
𝗧𝗲𝘅𝘁𝗶𝗻𝗴 is one way to help build your practice and provide a more convenient experience for clients. It’s a good way to ensure client interactions with your practice are seamless and effortless. You can send a text to alert clients of last-minute openings, specials, pre-appointment instructions, appointment reminders, etc.
97% 𝑜𝑓 𝑐𝑙𝑖𝑒𝑛𝑡𝑠 𝑢𝑠𝑒 𝑡𝑒𝑥𝑡𝑖𝑛𝑔, 𝑤ℎ𝑖𝑐ℎ 𝑚𝑎𝑘𝑒𝑠 𝑡ℎ𝑖𝑠 𝑎 𝑤𝑜𝑛𝑑𝑒𝑟𝑓𝑢𝑙 𝑡𝑜𝑜𝑙 𝑡𝑜 𝑠𝑡𝑎𝑟𝑡 𝑢𝑡𝑖𝑙𝑖𝑧𝑖𝑛𝑔 𝑓𝑜𝑟 𝑦𝑜𝑢𝑟 𝑎𝑒𝑠𝑡ℎ𝑒𝑡𝑖𝑐 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠!*
Messaging with clients needs to be a two-way conversation. You must respond ASAP to your client messages. Make sure that you always obtain permission from your clients before texting them, allowing them to opt-in or opt-out at any time.
Be concise with the information that you include in a message, and 𝑎𝑙𝑤𝑎𝑦𝑠 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙. The tone of a message can be easily lost or misinterpreted, so use the same tone of voice that you would face-to-face with a client or in an email.
Due to pent-up demand, you will have SO much client communication after #covid19, it will be important to have your systems in place. Start deciding now how to effectively and conveniently communicate with your clients via text platforms!
*SolutionsReach patient population studies 2020