I believe that anyone could do anything for one day. But it takes someone great to do something every day. ⁠ ⁠

Consistency is a vital element of your business, not only for you as a leader but also for your team and clients. Let’s break consistency down into those three areas and dive a bit deeper into each one.⁠ ⁠

Leaders

As a leader, you are where the cycle of consistency begins. It’s your responsibility to set the standard and expectation of consistency for your practice. When you choose to manage consistently you’ll produce the success for your business that you desire. You should be planning consistent team meetings, evaluating your Key Performance Indicators (KPIs), and creating a series of standard operating procedures (SOPs) for your team.⁠ ⁠

Team

When you lead consistently, your team’s confidence will increase, and they can perform with an understanding of what is expected of them. Creating a culture for your team that is encouraging and predictable will allow them to thrive. You can create consistency for your team by utilizing up-to-date SOPs, meeting regularly, providing sales & product education, and building strong relationships.⁠ ⁠

Clients

As a consumer, your clients value predictability and consistent client experiences. It can be hard to gain a client, but so very easy to lose one. There is a lot of competition out there, which is why your aesthetic practice needs to make consistency a priority. ⁠ ⁠

How can you do this? By Client Journey Mapping and creating SOPs that produce consistent service. When your practice operates efficiently your clients can trust and expect a dependable experience. ⁠ ⁠

Consistency for leaders, teams, and clients work together. When you are consistent as a leader, your team can respond and perform consistently. When your team operates effectively, your client will receive the excellent service they know and expect. And when your client receives the experience they expect, they will revisit, refer, and increase your business’s success.⁠ ⁠

Are you looking for more information on creating SOPS, tracking KPIs, or Client Journey Mapping? You can find it all on the blog!