Consistency = Conversions
More specifically, consistent actions equal conversions.
What do we mean by conversions? We are talking about when a customer performs your desired action in response to your marketing. For example, when a client purchases an online gift certificate after reading your post on Instagram. Or someone opts into your email list because of a Facebook post that you shared.
You should be consistently tracking your Conversion Rate. This metric has a significant impact on the operations, decisions, and planning of your business. So, what are consistent actions that lead to conversions? Read on to find out!
Track Your Numbers
We mentioned this earlier, but this is essential for success. Knowing your metrics allows you to make fact-based decisions regarding your business. When you know the number of consultations/ appointments/ procedures it takes to obtain your revenue goals, you can create an action plan for achieving them.
Market Your Business
Conversion Marketing involves tactics that encourage your customers to take your desired actions (like signing up for your email list). High conversion rates mean you have fewer lost clients, make more sales, and have a greater advertising ROI. When you focus on converting potential clients who have already shown interest, you don’t need to reach as many new clients to obtain the same sales volume. You should be consistently marketing your business to potential clients and tracking the results.
Know Your Ideal Client
Know your ideal client and touch on their pain points, positioning your offer as the solution to their problem. By targeting the needs of your audience in your marketing, they become aware of their needs and how your products and services will benefit them. They will be ready to ACT on your offer!
Stay The Course
Remember, consistent actions yield consistent results.
Contact us if you need help knowing what metrics you should be tracking or how to track them. We are here to support you!