Today, I want to talk about the how, what, and why of Operating Rhythms. As a newer catchphrase within the business arena, you may have seen this term before. It’s often written about in vague and general terms, but today I want to define and mold it to YOUR aesthetic business!⁠
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The What.
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What is an Operational Rhythm? I like to define it as; “A chosen series of activities within a business that are performed consistently, efficiently, and to a high standard.” I like to emphasize the “chosen” part of that definition because your operating activities should be just that- intentionally chosen.⁠
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The Why.
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The why behind Operating Rhythms can be summed up- with one word- productivity.⁠
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No matter the type of productivity you are looking for (higher retail sales, better client experiences, efficient consultations) having a defined and duplicatable way to obtain your goals matters. ⁠
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The How.
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You should mold each set of Operational Rhythms to your desired outcome. As an aesthetic leader, it’s critical that you understand the what and why behind your objectives. Not only will this understanding allow you to make the best decisions as you work towards your goal, but it will also allow you to communicate the vision with your team in a clear manner.⁠
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First, decide what your productivity goal is (such as higher retail sales). Secondly, determine what activities will help you reach those goals (team training with sales reps, sales practice, team incentives). Then, determine the consistent manner and frequency in which activities will be performed (new monthly team incentives, one sales rep training a month, sales script practice every week). ⁠
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Next, communicate your productivity objective and the key activities with your team (plan a team meeting, create a video with your Operational Rhythm what, how, & why to share with the team.) Provide your team copies of any new procedures for their reference, and reinforce the new operations through communication and accountability (Write out new schedules/ operating procedures and discuss progress/ input at each team meeting).⁠
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Need help creating your Operating Rhythms? Contact me!