Cultivating Client Relationships during COVID
𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 (𝘌𝘷𝘦𝘯 𝘞𝘩𝘪𝘭𝘦 𝘠𝘰𝘶𝘳 𝘋𝘰𝘰𝘳𝘴 𝘈𝘳𝘦 𝘊𝘭𝘰𝘴𝘦𝘥)
As uncertainty abounds and your business is forced to close temporarily- times may seem bleak. COVID-19 has changed life as we know it. As a practice leader, you are no doubt feeling the impact of all the changes. Maintaining connections with your clients is crucial during this crisis.
Today, I want to share with you ways that you can cultivate client relationships, even while your doors are closed. Your clients are vital members of your business. Keeping their safety and health at the forefront of your decisions is both considerate and necessary. Below are practical suggestions for maintaining strong connections with your clients:
𝐂𝐚𝐥𝐥 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲
Making personal calls to your top clients is a wonderful way to show them you care. Check-in with them and see how they are doing during these stressful times. Give them the latest updates on your practice policy and share what you are doing to keep their safety your top priority. For many of your clients, you aren’t only their physician, but also their friend and confidant.
𝐁𝐞 𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐒𝐨𝐜𝐢𝐚𝐥𝐥𝐲
With so many individuals working and confined in their homes, there has never been a better time to be more active on social media! Share educational videos, run futuristic promotions, write encouraging posts, and/or create engaging content. There are endless opportunities for you to interact with your clients across many popular platforms. After all, who doesn’t want to see their physician attempting the Shuffle Dance in their IG stories?!
While clients aren’t able to come in-office, take the second-best, personalized approach with virtual! Consider completing follow up appointments and new consultations online with technology like Zoom. This allows you to maintain close contact with clients AND keep your sales pipeline viable!