First Impressions Matter

by | Jun 11, 2020 | Marketing, Operations | 0 comments

When your clients walk through your doors, it should feel like they have arrived at a destination. ⁠

Your business can create emotional associations in customers’ minds when you appeal to their senses, influencing their purchasing behavior. Appealing to your client’s senses is called sensory branding, a marketing trend that uses the senses to relate with clients on an emotional level. ⁠ ⁠

Within 10 seconds, first-time visitors or patients will formulate an opinion about you and your business. Here are a few ways you can create an amazing aesthetic experience and fabulous first impression. ⁠ ⁠


Decorate In A Way That Attracts Your Ideal Clients

Knowing your ideal client is a very important aspect of running your business, even when it comes to interior design. Are you trying to attract high-end/ luxury clients? Or would your clients appreciate a more traditional or even modern style? Make sure that your space is one that your ideal clients will LOVE to be invited into!⁠ ⁠


Keep Your Color Scheme Consistent

Strengthen your brand by keeping your colors consistent with your logo, products, marketing materials, and accessories. It’s also important for your brand to choose a color palette that appeals to your ideal client. Consistency in your color scheme is not only pleasing in appearance; but also makes your brand more memorable. ⁠ ⁠


Engage All The Human Senses

Appeal to all of your client’s senses as you work towards creating a memorable brand experience. Ensure you are providing them an inviting, stress-free, and clean atmosphere. Play soft music, provide bottled water, and choose comfortable furniture. You could even diffuse a signature scent. Play to all their senses!⁠ ⁠

When it comes to the aesthetics of your business, it’s important to get it right. After all, you are in the business of aesthetics!

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