First Impressions Matter
When your clients walk through your doors, it should feel like they have arrived at a destination.
Your business can create emotional associations in customers’ minds when you appeal to their senses, influencing their purchasing behavior. Appealing to your client’s senses is called sensory branding, a marketing trend that uses the senses to relate with clients on an emotional level.
Within 10 seconds, first-time visitors or patients will formulate an opinion about you and your business. Here are a few ways you can create an amazing aesthetic experience and fabulous first impression.
Decorate In A Way That Attracts Your Ideal Clients
Knowing your ideal client is a very important aspect of running your business, even when it comes to interior design. Are you trying to attract high-end/ luxury clients? Or would your clients appreciate a more traditional or even modern style? Make sure that your space is one that your ideal clients will LOVE to be invited into!
Keep Your Color Scheme Consistent
Strengthen your brand by keeping your colors consistent with your logo, products, marketing materials, and accessories. It’s also important for your brand to choose a color palette that appeals to your ideal client. Consistency in your color scheme is not only pleasing in appearance; but also makes your brand more memorable.
Engage All The Human Senses
Appeal to all of your client’s senses as you work towards creating a memorable brand experience. Ensure you are providing them an inviting, stress-free, and clean atmosphere. Play soft music, provide bottled water, and choose comfortable furniture. You could even diffuse a signature scent. Play to all their senses!
When it comes to the aesthetics of your business, it’s important to get it right. After all, you are in the business of aesthetics!