Focusing on Client Retention Vs. Client Acquisition
In a world full of crazy current events, you are likely doing your best to go about normal business operations as much as possible. You are working hard to cultivate a positive team culture, client experience, and profitable aesthetic business. Let me ask you this, do you feel as though your business and work are going unnoticed?
You and I both understand how hard you have worked to reach the level of success you have obtained. I want to assist you in building a resilient business, maximizing your profits, and finding the level of success you have dreamed about.
So, I am going to let you in on a little secret.
With a simple shift in focus, you can set yourself apart from your competitors and save money on your marketing strategy while doing it!
Now is the time to pause efforts focused on trying to acquire new clients (which saves your marketing budget), and instead attend to your current clients like never before. Level up your client experience and reach out to clients who have visited recently. Sincerely thank them for their patronage and help them understand how important they are to your business.
Gather your team and create a strategy for reaching out to all clients who you have not seen in over one year. Prepare a script that your team can use to ask probing questions and gather feedback regarding their absence. When gathering feedback from previous clients, don’t get defensive, but instead, LISTEN to what your clients have to say. Once you understand why they haven’t returned, then you can find the solution that will keep them coming back!
Run a special that draws your current & previous clients back into your practice. Make sure that you are thoroughly explaining the safety procedures in place to maintain their health. Other medspas are not practicing these special considerations for their clients as they should be. You have the opportunity right now to show your clients how invested you are in their wellbeing, deliver the ultimate client experience, and help your medspa stand out!
What do you think about focusing on client retention vs. client acquisition right now?