This week Dr. Breedlove started the dreaded-yet-revealing Module Two…. performance metrics😉⁠ ⁠

This module boasts some of the most valuable and foundational content within the course. Performance metrics and Key Performance Indicators (KPIs) are vital to the success of your aesthetic business since your must measure to improve. As Dr. Breedlove will soon find, the lessons and assignments within this module will help her identify how well her business is performing. They will also help her evaluate whether she is on track to achieve the goals that she set in Module One!⁠ ⁠

Since Dr. Breedlove is being proactive and tracking her performance metrics from the beginning, she’ll be able to look back to see how much the course has helped her achieve. (And luckily for you, since you are following the journey, you will get to witness the results!)⁠ ⁠

Dr. Breedlove spent a lot of time this week analyzing data and choosing her top 5-6 revenue categories. I ask my clients to create their own simplified Profit and Loss (P&L), categorized by streams of income. These revenue buckets will vary for each practice depending on their unique focus.⁠ ⁠

Every month Dr. Breedlove will update her revenue data within her spreadsheet. For the time being, Dr. Breedlove has chosen the following categories for her practice to track & analyze: Medical Derm, Injectables, Memberships, Medical Spa, Laser, and Retail.⁠ In her next lesson, she will be tackling the other side of the P&L equation- Expenses.⁠ ⁠

On a side note, Dr. Breedlove shared how she appreciated some of the mindset wisdom we discussed on our coaching call. Many physicians resist the reality that they are the top “salesperson” in their practice. Resisting this role can adversely affect the business. Dr. Breedlove is figuring out how to embrace this role while staying within the bounds of her personal values and professional integrity. 💙⁠ ⁠

Stay tuned for more Love Dermatology Updates!⁠ ⁠

Subscribe to Follow the Journey and never miss an update. I can’t wait to share Dr. Breedlove’s progress through Module Two with you!