Growing Social Media During Covid
𝗛𝗼𝘄 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗦𝗽𝗮 𝗗𝘂𝗿𝗶𝗻𝗴 𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 – 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸!
There are 7.7 billion people in the world and 3.5 billion of them are using social media.* While the doors to your aesthetic practice may be temporarily closed, using your quarantine to develop an actionable social media marketing plan is one of the best things that you can do. Now, more than ever, your potential clients are online.
With an increasing number of businesses now offering services online due to #covid, so are your competitors. Utilizing a great social media strategy during these times is an important and necessary pivot that your business needs to make.
Here are some of our top suggestions for stepping up your social media presence, interacting with potential clients, and increasing your brand awareness.
𝑷𝒐𝒔𝒕 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕𝒍𝒚- consistency is key. Make sure you are posting once a day, Monday through Friday. Write your content for two weeks to one month in advance.
𝑬𝒏𝒈𝒂𝒈𝒆 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆- leave genuine comments, like posts, and get to know your potential clients.
𝑨𝒄𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒆 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒆𝒗𝒆𝒏𝒕𝒔- the COVID-19 crisis is touching countless lives. Recognize this and tailor your posts to suit the present times.
𝑩𝒆 𝒓𝒆𝒂𝒍- humanize your practice when promoting. You are a small business and desire to maintain jobs, pay, and benefits for your employees. It’s alright to share that you understand not everyone is in a position to make purchases right now.
𝑷𝒓𝒐𝒗𝒊𝒅𝒆 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕- your content should be entertaining as well as educational. Create content that will resonate with your target clients, tells a story, and touches their pain points. Tell us your suggestions for growing an online presence!
*Our World In Data, “The Rise of Social Media”, Sept. 2019