How To Have Successful Virtual Open Houses- Part Two
PART TWO – Marketing Marketing is one of the most critical aspects of planning your virtual event, so let’s dive in!
Plan Your Marketing
Create a comprehensive marketing plan leading up to the event. Your marketing should raise awareness and promote your event in the days & weeks preceding the big day.
Before creating content though, consider your budget. You CAN run a great virtual event without a large budget, but it’s necessary to keep this information in mind while planning.
Now, keeping in line with your overall brand & budget, develop a fun name for your event and get creating!
Develop all the marketing pieces ahead of time so you have one cohesive campaign. If your posts and videos are off-brand, it can leave the event feeling disjointed to your attendees. Your logo, colors, and fonts should be consistent with previous marketing efforts and your overall theme should be maintained for this particular event.
Utilize your website, social media, ads, and email newsletters to generate momentum and get your clients excited. Consider doing a countdown!
Make sure you decide how to run the raffle, when to have clients submit entries, and whether you are going to create a separate webpage for raffle items (please do!) AHEAD of time. It is important to determine this information early so that you can clearly communicate it all to your audience through your marketing material.
Here’s an example of how I have seen raffles done well:
𝐸𝑥𝑎𝑚𝑝𝑙𝑒: For raffle entries, you could require your audience to go on Facebook (or Instagram) and leave a comment on the day of the event. Each social media comment should include which raffle item they are entering for, and three tagged friends of their choice. Set a limit for how many raffle items they can enter to win. Or, you might choose to give them a raffle entry for each friend they tag! Good luck with this phase of the planning as it should be both fun and informative.
Stay tuned for Part Three dropping tomorrow which features tips on the execution phase.