I’m often the bad guy, and that’s alright…⁠ ⁠

Why would I say such a thing? ⁠

⁠ A more profitable and THRIVING practice requires change. Sometimes, team members have to learn how to do things differently or more consistently. ⁠ ⁠

While building a resilient business, training team members to say things differently, schedule appointments differently, or approach each other differently can be difficult or uncomfortable for many leaders to address. ⁠ ⁠

That’s why I step in and be the bad guy for many of my clients. ⁠

⁠As a leader, it’s essential for you to be both the cheerleader and the bad guy. Your team needs to understand that you will call them out on issues and have expectations for the work that they perform. It’s also important they know you will celebrate their wins and support their growth. ⁠ ⁠

That’s why when aesthetic leaders work through my Advanced Acceleration Program, they get to blame the hard things on me… ⁠ ⁠

“Genevieve suggested…”⁠ ⁠

“Well, that’s what Genevieve said…”⁠ ⁠

“Genevieve wants us to do it this way…” ⁠ ⁠

I’m alright with this because I know it’s going to ELEVATE your business. ⁠ ⁠

Please do not misunderstand; I believe in leading with compassion. However, as changes are decided inside your business about operations, team scripts, tracking KPIs, growth goals, cleaning procedures, etc., it’s alright to blame me for the changes. These decisions sometimes are met with resistance, and when I accept the responsibility for them, it can make the changes easier for both you and your team. ⁠

Working together, I help business leaders make the right choices to increase their success. Throughout this process, I work with both leaders and team members to create a culture that is resilient and adaptable. Once this culture is in place, leaders can make the tough calls on their own while being met with respect from their team. And while it isn’t always comfortable, leaders can make difficult decisions more comfortably than they once did because their team members care about the culture that they have built. ⁠ ⁠

To learn more about how I can be the bad guy for your business, contact me now!