Patient Vs. Client Mentality

by | Aug 31, 2020 | Operations, Team | 0 comments

The expectations that your clients have for visiting your aesthetic practice are vastly different from what they expect as a patient in your medical practice. You cannot treat these two populations the same or your aesthetic side will suffer. Let’s look at some of the key differences in expectations: ⁠ ⁠



  • Come with a medical problem and often expect a prescription to solve it⁠
  • Generally fine with waiting in the lobby for 10-15 minutes upon arrival ⁠
  • Accustomed to clinical settings (and slightly dated interior)⁠
  • Understand that they will have limited time with physician⁠
  • Not very price-conscious due to insurance coverage⁠ ⁠



  • Come with an aspirational desire for their appearance and want to discover & discuss best options in a relaxed atmosphere⁠
  • Expect appointments to run exactly on time and have little patience to wait for anyone including the physician; Will not return if appointments consistently run late. ⁠
  • Expect a fresh, modern, and luxurious atmosphere throughout lobby, bathrooms, and treatment rooms⁠
  • Maintain higher expectations when it comes to quality time with practitioners for consults and treatments⁠
  • Extremely price-conscious⁠ ⁠


Understanding some of these key differences in expectations from patients vs. clients is the first step in designing a better journey for your aesthetic clients. Get to know your clients, poll them for feedback, and make sure you are meeting all of their expectations. ⁠ ⁠ When you are ready to go to the next level and EXCEED their expectations- that’s where my new program can really help!⁠ ⁠

🔎Get on the waitlist now for my Advanced Acceleration Program coming this Fall- The Resiliency Factor

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