The expectations that your clients have for visiting your aesthetic practice are vastly different from what they expect as a patient in your medical practice. You cannot treat these two populations the same or your aesthetic side will suffer. Let’s look at some of the key differences in expectations: ⁠ ⁠

𝗣𝗮𝘁𝗶𝗲𝗻𝘁𝘀⁠

• Come with a medical problem and often expect a prescription to solve it⁠
• Generally fine with waiting in the lobby for 10-15 minutes upon arrival ⁠
• Accustomed to clinical settings (and slightly dated interior)⁠
• Understand that they will have limited time with physician⁠
• Not very price-conscious due to insurance coverage⁠ ⁠

𝗖𝗹𝗶𝗲𝗻𝘁𝘀⁠

• Come with an aspirational desire for their appearance and want to discover & discuss best options in a relaxed atmosphere⁠
• Expect appointments to run exactly on time and have little patience to wait for anyone including the physician; Will not return if appointments consistently run late. ⁠
• Expect a fresh, modern, and luxurious atmosphere throughout lobby, bathrooms, and treatment rooms⁠
• Maintain higher expectations when it comes to quality time with practitioners for consults and treatments⁠
• Extremely price-conscious⁠ ⁠

Understanding some of these key differences in expectations from patients vs. clients is the first step in designing a better journey for your aesthetic clients. Get to know your clients, poll them for feedback, and make sure you are meeting all of their expectations. ⁠ ⁠ When you are ready to go to the next level and EXCEED their expectations- that’s where my new program can really help!⁠ ⁠

🔎Get on the waitlist now for my Advanced Acceleration Program coming this Fall- The Resiliency Factor https://aestheticsaccelerator.com/tools/