Price & Product Are DEAD…Welcome to the Relationship Economy
As competition gets stiffer by the year in the Aesthetic Industry, practices and medical spas need to pivot their mindset on how they will compete in 2020. Always buying the latest technology or product line can get quite expensive. Competing on price can drive your margins into the unprofitable zone.
What is a relatively 𝐢𝐧𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 way to compete on price? …. (ready for it???)🥁…. Steadfast and zealous focus on the client experience. This is one of the main principles I teach my clients! I just finished Part 2 of a workshop this week where I introduce my concepts for providing ‘World Class Client Experiences’.
My background in hospitality (managing 5-star spas in Manhattan at the outset of my career) inspired my philosophy of servant leadership. It also made me passionate about customer service and curating exceptional client experiences.
When was the last time you felt a business exceeded your expectations? Are you getting rave reviews for your aesthetic business? Maybe it’s time to compete on a different level in 2020 with a radical focus on your clients’ complete journey with your business. You will turn those brand assassins into brand evangelists in no time!