Revamped Marketing Post-Covid!

๐๐๐ฏ๐๐ฆ๐ฉ๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐จ๐ฌ๐ญ-๐๐จ๐ฏ๐ข๐!
With the optimistic news regarding the “flattening of the curve”, it’s the perfect opportunity to take a fresh look at your marketing strategy and revise your marketing plan post-COVID.
First, letโs start by defining these two terms:
Your Marketing Strategy is determined by your business goals. It is the big picture view of what youโd like your marketing efforts to achieve. It includes the MESSAGE of your brand. Your Marketing Plan is your step by step guide to achieving these goals. It includes your DELIVERY method for your marketing message.
Evaluate the ways that you have chosen to market your aesthetics business in the past. What worked previously? What didnโt? Are there new marketing tactics that you should be utilizing? Itโs time to review your marketing strategy with a new perspective.
When normal business operations resume, youโll want to make sure that you have a successful marketing plan in place that targets your ideal clients in a novel way! Clients will be delighted to come back to find you have made some improvements or new offerings!
Speaking of branding- does your branding actually need a facelift? Itโs really important as an AESTHETIC business to be modern, up-to-date, and consistent with your branding. Everything from your brochures, on-line image, and office decor need to mirror your brandโs discerning logo, tone, coloring, and messaging. If itโs been longer than 10 years since you originally branded, you may want to hit the refresh button.
Feel free to download my FREE annual Marketing Planning Tool to revise your post-COVID marketing strategy & plan!