Revamped Marketing Post-Covid!
𝐑𝐞𝐯𝐚𝐦𝐩𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐬𝐭-𝐂𝐨𝐯𝐢𝐝!
With the optimistic news regarding the “flattening of the curve”, it’s the perfect opportunity to take a fresh look at your marketing strategy and revise your marketing plan post-COVID.
First, let’s start by defining these two terms:
Your Marketing Strategy is determined by your business goals. It is the big picture view of what you’d like your marketing efforts to achieve. It includes the MESSAGE of your brand. Your Marketing Plan is your step by step guide to achieving these goals. It includes your DELIVERY method for your marketing message.
Evaluate the ways that you have chosen to market your aesthetics business in the past. What worked previously? What didn’t? Are there new marketing tactics that you should be utilizing? It’s time to review your marketing strategy with a new perspective.
When normal business operations resume, you’ll want to make sure that you have a successful marketing plan in place that targets your ideal clients in a novel way! Clients will be delighted to come back to find you have made some improvements or new offerings!
Speaking of branding- does your branding actually need a facelift? It’s really important as an AESTHETIC business to be modern, up-to-date, and consistent with your branding. Everything from your brochures, on-line image, and office decor need to mirror your brand’s discerning logo, tone, coloring, and messaging. If it’s been longer than 10 years since you originally branded, you may want to hit the refresh button.
Feel free to download my FREE annual Marketing Planning Tool to revise your post-COVID marketing strategy & plan!