Staying Proactive during COVID
𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐃𝐮𝐫𝐢𝐧𝐠 𝐂𝐎𝐕𝐈𝐃-𝟏𝟗
You want to be doing things 𝘕𝘖𝘞 to help your business overcome the uncertainties it’s facing due to COVID-19. I understand those desires and am sharing with you today ways you can be proactive while you are quarantined. Answering these questions can lead to impactful decisions for your business. Sometimes it’s easy to let the small decisions get lost in the hustle of normal business operations. Taking the time to consider them now allows you to develop an actionable plan to improve your practice when it resumes normal operations!
𝐒𝐡𝐢𝐟𝐭 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬𝐞𝐭
Instead of dwelling on the stressful and overwhelming present circumstances, choose to view them as an opportunity… See the good! Even though you cannot control what’s happening around you, you CAN control your thoughts about it.
Take this opportunity to reflect on improvements your aesthetic business might benefit from. Here are some questions to consider: What can you do to improve the client experience when you re-open? How can you boost team morale when your services resume? Are there services you should add or remove from your menu?
It will be essential that your revenue increases and your business is profitable in the recovering economy. It may be hard to sell high-end services because of the price. Train your team to share the value behind what you are offering- high end packages sell better when the value is understood. What new promotions could you offer to encourage clients to return? (𝘩𝘪𝘯𝘵: 𝘵𝘩𝘪𝘯𝘬 𝘤𝘳𝘰𝘴𝘴-𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴)
How can you help clients see the value of the services and products you offer? What are you doing to be proactive for your business during this time?