Stop Selling Products To Your Clients

by | Jul 27, 2020 | Marketing, Operations | 0 comments

I’m going to let you in on a little marketing secret. This secret has the potential to grow your sales exponentially. ⁠ ⁠  ⁠

Stop selling products to your customers.

Wait, wait, before you stop reading, hear me out. ⁠ ⁠

When your client comes in for a treatment, they don’t necessarily want that treatment. They want what the treatment will give them. They want the perfect pout, a smooth forehead, or a clear complexion. Your client wants the results.⁠ ⁠

The same is true for when people observe aspirational lifestyles of successful individuals.⁠ ⁠

Let’s consider Ashley, a successful real estate entrepreneur. Ashley is living the American dream. She has a beautiful home, a luxury car, a happy family, and a fabulous collection of designer handbags. She also has a gorgeous, youthful complexion thanks to her local dermatologist, regular monthly treatments, and daily use of clinically-effective products.⁠ ⁠

Most of the time, the hard-work that Ashley has invested into her career and her skin goes unnoticed. Her friends and onlookers only want her image or lifestyle. ⁠ ⁠

Do you think that when Ashley “shares her secrets of success” to her large social following, people want to know how she got there? Or that they will have to work hard like her to obtain the same results? NO. They want to know the quickest route to similar results.⁠ ⁠

As you and your team work with clients, you need to tap into those image and lifestyle desires and truly understand them. ⁠ ⁠

To develop truly devoted clients you need to understand your clients through a tactic such as the G.R.O.W.T.H. Method. Identify their dreams and really grasp the lifestyle that your client desires. Once you understand your client’s ideals, you’ll be able to educate them on the best service and products to help them achieve those dreams. ⁠ ⁠

Once you start selling lifestyle and results instead of just treatments and products, you’ll be able to bring in more revenue and develop closer relationships with your clients . The secret lies in helping your clients visualize how your products align with their desired lifestyle. ⁠ ⁠

Discover the G.R.O.W.T.H. Method here:

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