“Genevieve, why don’t you talk more about competitors?”

I get asked this question a lot.⁠ ⁠

The truth is, I subscribe to an abundance mentality. There are more than enough clients to go around for every aesthetic business.⁠ ⁠

When you get caught up in your competition, you are headed down a distracted path full of self-doubt. It’s easy to allow yourself to overestimate or feel intimidated by your competitors’ success.⁠ ⁠

As I work with aesthetic business leaders, I encourage them to focus on THEIR clients. I help them hone their listening skills and create amazing client experiences. My clients spend time catering to their clients, and not worrying about the next move the competition might make.⁠ ⁠

As a mom, I have told my sons countless times, “Don’t worry about what your brother is doing-worry about YOU.” I think the more modern phrase is “you do you boo.” 😉 Whichever phrase you prefer, I’m sharing the same message.⁠ ⁠

Let your competitors do their thing, and you focus on doing yours.

True success lies in the authenticity of YOUR vision for your business and your ability to make that a reality. Make sure that you understand your unique competitive advantage, but don’t get wrapped up chasing someone else’s version of success.⁠ ⁠

If you need help determining your vision, mission, competitive advantage, or how to create amazing client experiences- you know where to find it… My Advanced Acceleration Program featuring the all-new The Resiliency Factor course is set to launch this Fall and will guide you through every process. Waitlist link: https://mailchi.mp/d9424779ac52/the-resiliency-factor-course-waitlist😁