What if we shifted our mindset and rather than referring to life during COVID as “The New Normal” we thought of it as “The New Better?” ⁠ ⁠

I recently listened to Jack Canfield talk about this mindset shift and how he prefers to use it within his organization. I love the perspective he offers, suggesting that we focus on the positives this year has brought. ⁠ ⁠

You see, I do believe that 2020 has provided aesthetic businesses the opportunity to become stronger than ever before! I have witnessed it time and time again this year with my clients and I marvel at their resiliency. ⁠ ⁠

I’m going to share a few examples of how 2020 has POSITIVELY impacted aesthetic practices and created a new better…⁠ ⁠

•Leaders have learned how to run effective virtual events and save on catering, extra staffing, & physical promotions while team members gained new tech skills to boot!⁠ ⁠

•Practices have refocused and flexed their Social Media muscles. Aesthetic businesses had HUGE gains in figuring out how to engage, grow their following, and obtain new clients virtually.⁠ ⁠

•Practices are placing more importance on cleanliness- taking it to the next, unprecedented level, and clients truly appreciate that.⁠ ⁠

•Businesses have gone more paperless and learned to rely on technology to do more, streamlining processes, and protecting the environment.⁠ ⁠

•Aesthetic leaders have embraced more e-commerce amping up their websites and raking in big sales while clients gain convenience of shopping from home.⁠ ⁠

•Practice owners have been able to take a step back in their business and re-evaluate their goals and unique competitive advantage. They have been able to hone in and get focused on who they are and what success means to them.⁠ ⁠

•Teams have learned how to lean on each other, striking a new bond and level of teamwork.⁠ ⁠

•Leaders have been able to lean out their teams, allowing them to maintain their A+ team members while working more effectively.⁠ ⁠

How can you transform your business by adopting this “New Better” mindset?⁠