When Efficiency Is Worth The Cost
If you are like me, you love it when you can use a promo, hit a sale, or negotiate a price.
I love bargains in my personal life, and I also love it when it comes to saving money in my business.
On the other hand, I will gladly pay more if it gives me something that I value even more than saving a buck- And (for me)that’s saving TIME!
I was visiting with a client recently, and she was asking for advice on whether to switch her Practice Management System & POS processor. By changing systems, she’d be able to take advantage of a 1% lower processing fee.
While I know that you and I both love paying lower fees, let’s consider instances when efficiency could be WORTH the extra costs….
After working with aesthetic businesses for years now, I know that one of the biggest client complaints is checkout times.
Even if the entire client experience leading up to check out was excellent, long and inefficient checkouts can wreak havoc on your reviews and overall client satisfaction rates.
If spending a little more each month allows you to work with a PMS conducive to quick & seamless checkouts, it definitely could be worth the additional cost!
Efficiency isn’t just worth the cost when it comes to checkout times and processing fees- the same remains true for other aspects of your business:
Setup and other fees associated with having an E-commerce website are worth the cost when clients can go right to your website and make a purchase. It also provides better efficiency for team members!
Online training programs
Allowing your team to train easily, without the headache of travel, can prove more efficient for both you and your team. Online training programs are worth the cost when it allows for better time efficiency.
Online appointment scheduling
Fees associated with online appointment scheduling are worth the cost when it allows for client convenience and appointment booking efficiency- Two items highly prized by clients!
There are times when there isn’t an efficiency benefit, and it’s best to save on costs! It’s a best practice to evaluate the cost-efficiency benefit of each decision that you make!